As per The Independent, Labubu is one of the biggest trends of 2025. If you are a retailer looking to boost sales and stay ahead of the curve then this might be your chance. Labubu toys are a collectible sensation that’s taking the world by storm this year. Created by artist Kasing Lung and produced by Pop Mart, Labubu figures offer a unique opportunity for businesses to tap into the booming collectible market.

These toys aren’t just popular — they are a global phenomenon. Labubu’s limited editions and artistic designs make them a must-have for collectors and fans alike, offering retailers a chance to meet growing demand. Whether you’re looking to attract new customers or keep your existing ones engaged, Labubu could be the key to growing your business.

In this guide, we will explore the latest market trends and wholesale strategies that can help you profit from the Labubu craze in 2025. This guide will show you how Labubu can grow your business. We will explore market trends and wholesale strategies.

The Phenomenon: Why Labubu is a Retailer’s Dream

Labubu isn’t just a toy—it’s a cultural icon. With its playful, mischievous design, Labubu stands out from the crowd, which makes it instantly recognizable to collectors and fans worldwide. The distinct character and limited-edition appeal have created a global demand that’s only growing. For retailers, this high demand translates into significant sales potential, as consumers are eager to get their hands on these collectible figures.

The Art Behind the Hype

At the heart of Labubu’s global success is the visionary artist Kasing Lung, whose unique blend of cultural influences and personal storytelling breathes life into these collectible figures. Born in Hong Kong and raised in the Netherlands, Lung’s early exposure to Nordic folklore and European fairy tales deeply shaped his creative vision. Labubu, along with companions like Zimomo and Tycoco, originated as characters in Lung’s illustrated trilogy The Monsters, where each figure embodies a subtle narrative of mischief, kindness, and whimsy. This artistic depth elevates Labubu beyond a mere toy—adult collectors perceive each figure as a piece of designer art, rich with cultural symbolism and emotional resonance. Lung’s ability to fuse Eastern folklore spirits with Western fantasy aesthetics creates a universal appeal that resonates with diverse audiences worldwide. This narrative and artistic sophistication is a key factor driving Labubu’s high market value and enduring collector loyalty.

The Power of Blind Boxes

Blind boxes are the core of Labubu’s marketing genius as it transforms the simple act of buying a toy into an engaging, suspenseful experience. By packaging figures in opaque boxes, Pop Mart taps into the psychology of surprise and anticipation, encouraging consumers to purchase repeatedly in hopes of obtaining rare or limited-edition variants. This model leverages the human love for discovery and the fear of missing out (FOMO), creating a cycle of excitement that sustains high sales volumes. Blind boxes also build a space for the secondary market where collectors trade to complete sets, further amplifying brand visibility and demand. For retailers, blind boxes mean consistent foot traffic and repeat customers, while for fans, the thrill of unboxing becomes a social event amplified on platforms like TikTok and Instagram. This innovative sales strategy maximizes customer engagement and drives the viral momentum behind Labubu’s popularity.

Celebrity Endorsements and Viral Marketing

Labubu’s meteoric rise owes much to high-profile celebrity endorsements and the power of social media virality. International stars such as Rihanna and Lisa from the group BLACKPINK have been spotted with Labubu toys, instantly catapulting the brand into the global spotlight and generating massive media buzz. These endorsements serve as powerful social proof, validating Labubu’s status as a trendy and culturally relevant collectible. Meanwhile, viral unboxing videos and fan-made content flood platforms like TikTok and Instagram, creating organic hype that fuels demand without heavy advertising spend. This grassroots enthusiasm turns everyday consumers into brand ambassadors, expanding Labubu’s reach exponentially. For retailers and distributors, this means they can capitalize on pre-existing excitement and tap into a passionate, engaged community eager to buy, share, and collect. The synergy between celebrity influence and viral marketing significantly lowers customer acquisition costs while boosting brand loyalty and sales.

The Market: Numbers That Matter for Your Business

The collectible toy market is experiencing explosive growth, making it a prime opportunity for retailers. With a surge in demand for limited-edition figures, blind boxes, and nostalgic toys, this sector is thriving. Staying on top of these trends is crucial for businesses that want to capitalize on this booming market and meet the growing demand from both collectors and casual buyers.

A Growing Global Market

The global toy market is experiencing robust growth, with projections estimating it will reach over $130 billion in 2025, continuing a steady upward trend fueled by rising consumer demand worldwide. Designer toys like Labubu are a significant part of this expansion, appealing to both dedicated collectors and casual buyers who appreciate unique, artistic collectibles. This broad appeal opens up new opportunities for retailers to attract a diverse customer base, from young adults seeking trendy items to seasoned collectors investing in limited editions. As the market grows, your store can capitalize on this expanding interest by offering sought-after Labubu series that cater to a wide range of tastes and preferences.

Pop Mart’s Dominance and Expansion

Pop Mart has solidified its position as a dominant force in the collectible toy industry. In 2024, the company’s revenue nearly doubled to around $1.8 billion, with Labubu sales playing a central role in this impressive growth. Pop Mart’s international footprint is rapidly expanding, Labubus’ sales surged by nearly 900% in the US and grew by 600% in European markets. The company plans to open 100 new stores overseas by the end of 2025, increasing accessibility and brand presence worldwide. This aggressive expansion signals Pop Mart’s long-term commitment to growing the Labubu brand globally, providing retailers with more opportunities to tap into new markets and customer segments.

The “Kidult” Segment: A Lucrative Opportunity

The “kidult” market—adult consumers who collect toys for nostalgia, stress relief, and artistic appreciation—is a powerful driver behind the toy industry’s growth. This segment now accounts for nearly 30% of toy revenue globally, with adults aged 18-40 increasingly purchasing collectibles like Labubu. These consumers value the emotional connection and craftsmanship of designer toys, making Labubu a perfect fit. Retailers can benefit by tailoring their marketing and inventory to this demographic, offering exclusive releases and limited editions that appeal to adult collectors seeking both fun and investment value.

Labubu as an Investment Asset

Beyond being collectible art pieces, Labubu figures are increasingly recognized as investment assets. Rare editions have appreciated significantly, with some selling for thousands of dollars on secondary markets. Notably, a human-sized Labubu figure recently fetched $150,000 at auction, highlighting the brand’s growing prestige and desirability. Positioning Labubu as both a collectible and a potential investment can attract serious buyers and collectors, increasing the perceived value of your inventory. This dual appeal helps differentiate your store and encourages customers to view Labubu purchases as long-term assets rather than simple toys.

Key Labubu Series and Strategic Collaborations for Retailers

Staying updated on new releases is vital. Pop Mart consistently launches new series. They also partner with global brands. These collaborations generate immediate hype. They drive traffic to your store.

• Exciting Macaron: These mini keyring figures debuted in late 2023. Their vibrant colors make them highly desirable. They are perfect impulse buys.
• Fall in Wild: This series features earthy tones. It has charming forest and animal motifs. It appeals to nature-loving collectors. 
• Have a Seat: Labubu is featured in subtle seated poses. These offer a calm, expressive aesthetic. They are popular for display.
• Big into Energy: Dynamic action poses define this series. Their bright designs caused a major selling frenzy. Stocking these is a must for high turnover.
• Coca-Cola x Labubu (Winter 2024): This blind box series was winter-themed. It featured Labubu with Coca-Cola branding. Such co-branded items attract diverse fanbases.
• One Piece x Labubu (Q1 2025): A 13-character series combined Labubu with famous anime roles. This taps into the massive anime fan base. It guarantees strong sales.
• Art Basel Edition Labubu (2025): A special blue Labubu with a spirit level. It sold out instantly at Art Basel. This highlights Labubu’s art world appeal.
• Uniqlo x Labubu (August 2025): A new clothing line is upcoming. It features Labubu designs on apparel. This further extends the brand’s reach. Consider cross-promoting apparel.

Limited edition releases create a sense of urgency among buyers, driving them to make quick purchasing decisions before the products sell out. This urgency not only boosts immediate sales but also plays a key role in improving inventory turnover. For retailers, it means faster stock movement and more frequent opportunities to introduce new collections, keeping your offerings fresh and in-demand.

Ensuring Authenticity: Protecting Your Investment

In any booming market, counterfeit products pose a significant risk. For retailers, it’s essential to sell genuine Labubu dolls to maintain both your reputation and your customers’ trust. In an article published by the BBC, hundreds of fake Labubu dolls were seized in a city of Scotland. This is the very reason why authenticity is important as it protects your business from potential legal issues and also ensures that customers get the quality they expect. This helps safeguard their investments and keeps them coming back for more.

• Source from Verified Channels: Always buy from Pop Mart directly. Use certified distributors. Reputable sourcing agents are also a safe option. Avoid unverified online sellers.
• Scrutinize Packaging Details: Authentic packaging has sharp printing. Look for holograms and official Pop Mart logos. Fakes often have blurry graphics or typos.
• Assess Figure Quality: Genuine Labubu toys are finely detailed. The paintwork is precise and clean. Fakes may have poor finishing. Check for uneven colors or rough edges.
• Verify Serial Numbers: Some premium or limited editions have unique serial numbers. These can be used to verify authenticity. Cross-reference them with Pop Mart’s records.
• Scan QR Codes: Many official products include QR codes. Scan these with your phone. They should link directly to Pop Mart’s official website. This confirms legitimacy.
• Beware of “Too Cheap” Prices: If a deal seems too good, be suspicious. Counterfeiters often offer unrealistic discounts. Authentic Labubu has a market-driven value.
• Understand “Lafufus”: Some wholesalers buy fakes “Lafufus” and this is why you should be careful when buying them. For B2B sellers, selling genuine products is vital. Your business relies on trust and quality.

By following these steps, you not only build trust with your customers but also protect your business from potential fraud. Ensuring the authenticity of your products helps maintain a strong reputation and fosters long-term customer loyalty.

Streamlining Your Supply Chain: Labubu Wholesale Logistics

Efficient sourcing is key for retailers looking to stay competitive. By understanding lead times, you can better plan your inventory and ensure you’re always stocked when customers demand it. This proactive approach not only helps you avoid stockouts but also maximizes sales opportunities during peak demand periods.

Standard Wholesale Lead Times

• Small Batch Orders (Under 300 pieces): Expect a preparation time of 7–15 days. These are ideal for testing demand or replenishing fast-moving stock.
• Large Orders (OEM/ODM): For larger quantities or custom designs, allow 20–30 days. This includes manufacturing and quality checks.
• Mixed Models or Custom Packaging: These may take up to 35 days. Specific requirements add to production time.

Sourcing from Rhinestone Belt Store:

With the Rhinestone Belt Store at your back, you do not have to search “Labubu near me” as we offer a reliable and versatile solution. We have quality Labubu dolls available for everyone from retailers to wholesale businesses. Sourcing Labubu dolls can be a rewarding experience, but it requires finding trustworthy suppliers to guarantee authenticity. Labubu, created by artist Kasing Lung and popularized by Pop Mart, is a highly sought-after collectible known for its unique design and limited editions. When looking to source Labubu dolls, it’s important to connect with reliable sellers who offer genuine products and a variety of styles, from classic to special editions. Managing stock availability and pre-orders is vital because these dolls often have high demand and limited release quantities. For those interested in authentic Labubu collectibles, Rhinestone Belt Store’s website offers a convenient and trustworthy option to explore available dolls and new releases. By using a dependable source, collectors can avoid counterfeit items and enjoy the excitement of adding original Labubu toys to their collections. Whether you’re a retailer or fan, sourcing through reputable platforms helps ensure quality, variety, and peace of mind.

Maximizing Your Labubu Sales: Retailer Strategies

Beyond simply stocking Labubu, active selling strategies are essential to driving sales. Engaging with customers through promotions, social media, and in-store displays can create excitement and encourage more purchases, ensuring that your inventory moves quickly.

Leverage Social Media for Retail Sales

• Unboxing Videos: Encourage staff or local influencers to create them. Show the excitement of opening blind boxes.
• Display Ideas: Showcase Labubu figures in creative settings. Use them to tell a story in your store.
• Customer Content: Encourage customers to share their Labubu photos. Feature their posts on your channels. Run contests for best displays.
• Livestream Selling: Pop Mart itself uses livestreams effectively. Consider live unboxings or new product reveals.
• TikTok Shop: Pop Mart’s TikTok Shop sales surged. Over 85% of their TikTok sales are from livestreams. This platform is a massive opportunity.

In-Store Experience & Merchandising

• Dedicated Labubu Section: Create an eye-catching display. Organize by series or character.
• Interactive Elements: If possible, have a sample Labubu for touch. Show the quality. 
• Cross-Merchandising: Pair Labubu with related products. Think display cases, Labubu keychains, or art books. 
• Community Events: Host unboxing parties or trading events. This builds customer loyalty. It also attracts new collectors.

Online Store Optimization

• High-Quality Product Images: Use clear, well-lit photos. Show different angles of the figures. 
• Detailed Descriptions: Include series name, artist, and key features. Mention rarity levels if applicable. 
• SEO Keywords: Use terms like “Labubu blind box,” “authentic Labubu figures,” “Labubu US retailer.” 
• Pre-orders: Offer pre-orders for upcoming releases. This captures early demand. It helps manage inventory.

Pricing Strategies

• Competitive Pricing: Research other retailers’ prices. Stay competitive to attract buyers. 
• Bundle Deals: Offer discounts on multi-packs or full series sets. This increases the average order value. 
• Loyalty Programs: Reward repeat Labubu customers. This encourages continued purchases.

The Broader Collectible Market: Staying Ahead in 2025

Labubu’s success is part of bigger trends. Understanding these helps you plan for the future.

• Growth of IP-Driven Collectibles: Brands with strong intellectual property (IP) are thriving. Labubu’s distinct characters are a major asset. Look for other strong IPs.
• Sustainable Practices: Consumers increasingly prefer eco-friendly products. Consider sourcing options with sustainable packaging. This appeals to conscious buyers.
• Digital Integration: The toy industry is blending physical and digital. Pop Mart may explore NFTs or AR experiences. Stay aware of these emerging technologies.
• Global Distribution Networks: Companies are expanding their reach. Pop Mart’s global store openings are a testament to this. Access to international markets is growing.

Partnering for Success: Your Wholesale Advantage

Navigating the Labubu wholesale market can be complex. Especially for new retailers. Working with an experienced partner offers many benefits.

• Verified Supplier: Rhinestone Belt Store is an authentic source for Labubu wholesale. This eliminates the risk of any scam or fake products.
• Consolidated Shipping & Customs: Simplify your logistics. Rhinestone Belt Store handles the  shipping efficiently, ensuring smooth and quick delivery. This saves you time and reduces errors.
• Market Insights: Get access to the latest wholesale prices. Understand minimum order quantities (MOQs). Learn which series are trending in your specific region. This helps you make informed buying decisions.
• Strategic Selection: With the strategic selection, Rhinestone Belt Store assists in choosing the most profitable series. This ensures you stock what sells best. This further helps you optimize your inventory.
• Discounts: Benefit from the reduced prices with amazing discounts on bulk orders. Make your purchase worth it while maximizing your profits.

Conclusion: Seize the Labubu Opportunity

The Labubu doll market is vibrant and constantly evolving, presenting significant growth opportunities for retailers of all sizes. Its unique blend of artistic design, strong brand identity, and viral social media presence creates sustained consumer demand worldwide. By staying informed about the latest market trends, prioritizing authenticity to build customer trust, and streamlining your supply chain operations, your business can capitalize on this momentum and achieve lasting success in the collectible toy space.

Labubu is far more than a fleeting trend—it has become a foundational pillar in the modern collectible market, generating substantial and consistent revenue streams. Whether you operate a small boutique or manage a large distribution network, Labubu’s diverse product range offers a compelling opportunity to attract new customers and increase sales. Partnering with experienced sourcing experts ensures you access verified products, competitive pricing, and tailored support. Join the Labubu success story in 2025 and beyond, and position your business at the forefront of this exciting, fast-growing market.